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REFORM
PILATES BOUTIQUE
Nestled in the heart of Nijmegen, REFORM Pilates Boutique redefines the wellness experience by seamlessly blending fitness, relaxation, and community. Inspired by the boutique fitness culture found in major cosmopolitan cities, REFORM offers intimate Reformer and Mat Pilates classes, each lasting 50 minutes and thoughtfully curated with music to provide a full-body workout that strengthens the core and stretches the muscles.
Beyond the studio, clients can unwind in the Wellness Corner or enjoy a handcrafted coffee or smoothie at The Coffee Corner, all designed in a serene Japandi style. With a focus on balance and tranquility, REFORM transforms traditional Pilates into a lifestyle destination—an elevated space for those seeking both physical vitality and mindful relaxation.
2024
YEAR
REFORM is redefining what a Pilates studio can be. More than just a place for Reformer Pilates in Nijmegen, it’s a boutique Pilates studio designed for those who seek balance beyond the workout. Here, wellness and Pilates merge in a serene, Japandi-style studio where design, movement, and community come together. The challenge: crafting a brand identity that embodies this vision from day one. Every touchpoint needed to feel intentional, from the calming studio aesthetics to an effortless digital experience. The goal was clear: make REFORM instantly recognisable, a sought-after Pilates community in Nijmegen, and a lifestyle destination built to thrive.
CHALLENGE
• Over 100 members joined within the first months, forming a dedicated community.
• More than 200 weekly class registrations, with 60% of sessions fully booked.
• Gaining 2.000+ followers and driving digital engagement.
OUTCOME
• Brand identity development
• Website design
• Pre-launch Window Posters
SERVICES
To bring REFORM’s vision to life, we crafted a brand identity rooted in mind-body balance, strength, and tranquility. The handcrafted Zen Circle became its signature, symbolizing fluidity and control. With a Japandi-style studio aesthetic and a palette of earthy tones, every detail enhances the serene Pilates environment.
Beyond branding, REFORM’s Pilates studio in Nijmegen needed a seamless digital experience. The website mirrors the studio’s ambiance, offering intuitive navigation and effortless class bookings for Reformer Pilates and Mat Pilates sessions.
Ahead of launch, we built anticipation with a pre-opening poster campaign, positioning REFORM as a go-to wellness and Pilates destination. Today, it’s more than a Pilates and coffee bar, it’s a thriving Reformer Pilates community in Nijmegen, where movement meets mindfulness, and every touchpoint reflects its vision.
Captured by Sanne Romp
Captured by Sanne Romp
Captured by Sanne Romp
EXPLORATIONS
+ PROCESS
In shaping REFORM’s identity, we explored the essence of balance and tranquility. Inspired by traditional Zen art, we handcrafted each Zen Circle using custom paint blends, experimenting with brush techniques to create a form that felt organic yet intentional. This became the defining visual, embodying both grounded energy and minimalist elegance.
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