CLUB CIRCLE

YEAR

Originally launched as a pop-up club, the venue struggled to establish a strong audience due to an overly broad concept. Without a clear identity, it attracted an inconsistent crowd and lacked a distinctive presence in the nightlife scene. To succeed, it needed focus. The goal was to transform it into Arnhem’s go-to house music venue, with a brand that felt intentional, unique, and deeply connected to the clubbing community. But branding alone wasn’t enough, the launch had to make an impact and claim a spot in the city’s competitive nightlife.

CHALLENGE

• The first month saw fully packed weekends, with Saturdays selling out.
• The awareness campaign successfully introduced the venue to a new audience.
• One year later, Club Circle is a recognised and thriving part of Arnhem's nightlife.

OUTCOME

• Brand Identity
​• Marketing Strategy
• Poster Campagne
• Window Posters

SERVICES

THE MAGIC

Repositioning the pop-up club required more than just a new identity, it needed a fresh reputation. The venue was reborn as Club Circle, a name symbolising movement, connection, and energy. The new logo, inspired by the club’s signature circular ceiling lights, became a bold visual marker of its transformation.

But a rebrand alone wouldn’t fill the club. To ensure visibility, we launched a city-wide marketing strategy that made Club Circle impossible to ignore. Over 500 posters were plastered across Arnhem, placing the club’s name everywhere. Targeted social media ads reached house music enthusiasts directly, building anticipation and excitement before the first event.

The results were immediate. Saturdays sold out, Friday nights gained momentum, and a wave of new visitors filled the club. A year later, Club Circle remains a key name in Arnhem’s nightlife, securing its place as the city’s ultimate house music venue.